Archive for December 11, 2012
Forrester Research has predicted online sales to grow from 7 percent to 9 percent of all retail sales by 2016, and by the same timeframe it is estimated that more than half of all U.S. dollars spent in the retail sector will be somewhat impacted by Internet marketing and a strong web presence. That is just three short years away. With online sales predicted to be of far more value than ever, and with the search engine industry anticipated to be worth about $16 billion in U.S. dollars today, the need has never been greater to have an excellent website, and one that is just as functional as it is nice looking. Companies no longer can rest on their laurels and go the traditional route, either for a web presence or for online marketing.
Search engine optimization, social media and web design services are the trifecta of how companies can improve their web presences. Through SEO, they can gain a stronger brand and awareness in an online atmosphere, which is increasingly important for long term success. Through social media, they can gain stronger followings and spread the news about themselves to more people, many of whom are increasingly depending on social media for their information. In fact, today 30 percent of all U.S. businesses outsource social media or at the very least part of their social media marketing, which has increased from 28 percent in 2011. Through web design, they can have the websites they intended to have when they set out to enter the 21st century marketplace.
Luckily, there are businesses around the world that resell search engine optimization, resell social media and resell web design. Often, the same company will sell all three or some combination of the three to their corporate customers, but some have strengths in different areas too. Those that resell web design, for example, incorporate their capacity to resell web design with the services that they have offered for some time.
Enterprises that resell web design often also resell search engine optimization to respond to the trend that online users are setting too. Seventy five percent of those performing an online search for anything in particular will not even scroll past the first search engine result page, or SERP. This makes work busy for those who resell web design and SEO because they have to sell services that both create and optimize websites simultaneously.