Think back to high school yearbook staff. Remember coming up with a theme for the year’s book? The cover design, the division page copy, the t-shirts, the sales posters. The best staffs even went so far as to develop small folios that could be placed by each page number. A constant reminder of the theme of the book. Effective branding tips for a company are kind of like that.
In the consumer driven world that we live in it is often the effectiveness of branding that enables the most successful companies to get and keep their customers. As more and more businesses spend money on search engine optimization and other web marketing techniques, the most successful companies find a way to literally brand their company’s image or logo into the minds of their current and potential customers.
Marketing experts say that a company only has 10 seconds to both leave an impression and tell consumers what they?ll get out of your website and company. After these 10 seconds, and oftentimes even before, the customers are likely to click away and leave for another site or web destination.
The top website marketing solutions include an appeal to the senses. Just as the most effective store or window display designers remember that people have five senses, not one. The most effective branding tips use a combination of senses, like sight and sound, and is called sensory branding.
Without thinking too hard you can likely recall a brand that is so successful you will never forget it. Whether that recalled brand is a symbol for a fast food restaurant or a favorite soda pop, that brand is such a part of your senses that you likely mistakenly see it even when it is not present. Can you imagine the impact a powerful sensory brand could have on your business? The best web design agency can. In fact, since most customers only spend an average of 20 minutes in-store when they make a purchase, it is clear that something else is playing a critical role in many of the purchases Americans make. Packaging, for example, influences consumer purchasing decisions and how they engage and interact with the product.
Effective branding tips, whether they are used on the packaging in your store or on your website can help you capture and claim your customers. What is your business doing to take advantage of this well known marketing strategy? Now is the time to take the next step in your marketing plan and hire a consultant to help you learn the most effective branding tips.
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