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The Effectiveness of the Traditional Business Card

Written by admin on . Posted in Digital printing, Oversized printing, Printing companies

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Business cards have been used as a print form of marketing for many years. They are so popular in the business world because of their convenience. You can carry around numerous business cards and hand them out to anyone you come into contact with. The potential customers that you hand them to, can easily store them, until they require your services. Creating a visually appealing and high quality business card is important to increase your conversion rates.

High quality and durability

Business cards go through a lot. They sometimes get shoved into a wallet or pushed into the bottom of the glove department in your vehicle. If the business card is not made out of high quality materials, it can get pretty damaged. You then have to pass out those same, damaged business cards to potential customers you come across. When you hand customers a torn and damaged business card, they are likely to judge your business as less professional. Purchasing high quality and highly durable business cards can improve the storage condition and the overall impression of your business.

Necessary information

Every good business card has the following information, business name, business purpose, contact information, and webpage instructions. If there are any other unique aspects of your business, it can be helpful to portray them on the business card. For example, if you are a hair stylist, be sure to include a high quality image of a hair style that you have completed. If you are a landscaper, your business card should include images of completed landscaping projects. People are highly visual, so a great visual card is important. Printing companies can help you choose the right images and layout for a professional looking business card.

Appropriate font size and color

The font size and color that you choose is important to conversion rates. Simply put, if a customer is unable to easily read your business card, they will throw it away. The graphic layout of your business card should follow many of the same rules of trade show exhibit booths designs. The overall rule of thumb for booth design graphics is that they should be 40% empty space. That is right, almost half of your graphics space should be totally blank. Filling too much of the space will overwhelm the reader and make it difficult to read. If the majority of your targeted customers are older, you may consider oversized printing on your business card.

Physical business card

It seems like a lot of aspects of business are moving to the internet. In fact, many businesses have entire digital marketing teams and budgets. However, some things should not be moved to the internet, including the business card. Physical business cards from a printing company are more beneficial than an electronic version. People are generally more engaged with printed material over digital, which is often skimmed in 15 seconds. Also, a physical business card gives potential customers something to physically carry around, whereas an electronic business card is quickly closed and then forgotten about.

Great local awareness

Business cards are perfect for local awareness. Research indicates that 85% of your customers live or work within a five mile radius of your business. The internet is extremely valuable in extending your business reach nationally, or even internationally. However, many studies show that business cards or other forms of printing companies? services may actually be more beneficial in local marketing campaigns. When you utilize business card printing services, you can easily hand out business cards to local customers, thus expanding your local awareness of the business.

Printing companies provide marketing services in the form of print. Although this form is not as widely used as it once was, it is still an effective form of marketing, especially locally. Business cards are one of the best local marketing tools available. Business cards that are made of high quality expand local marketing efforts and remind customers of the business. Ensure that you are working with the best printing companies to produce a business card that is durable, easy to read, and encourages attention of local customers.

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