We live in the age of technology, this is simply undeniable. Technology is part of nearly every moment of our day, from the way that we work to the ways in which we communicate with our friends and family. We, of course, also use technology for purposes of entertainment, from watching movies and TV shows to playing games to even reading books downloaded onto our phones, tablets, and computers.
Therefore, digital marketing strategies have become immensely important when it comes to advertising and marketing departments, so much so that about half of the typical advertising and marketing budget for any given company will now be devoted to digital marketing strategies alone. And there are many different ways to launch a digital marketing campaign.
Social media marketing campaigns, for instance, have become widely utilized. After all, social media itself is on the rise, with more than seventy five percent of all adults having at least a Facebook account and using it on a daily ba
Today?s consumer market is driven by digital marketing, from email blasts to embedded ads. However, one of the most effective techniques for businesses is search engine optimization, or SEO. SEO uses algorithms that operate on a number of factors that combine to improve search engine rankings. By optimizing a website to respond to these factors, SEO places a business?s website higher in the list of returned results. Over 90 percent of all online experiences start with a search engine, and most sales are finalized within an hour of the consumer initiating the search.
Since more than 75 percent of search users only look at the first page of results, and fewer scroll through all the results on the page the higher a link appears on