Local search engine optimization is becoming an increasingly important part of growing your business—and for businesses with a brick-and-mortar establishment, it can even provide a greater bang for your buck than general SEO techniques (since your customers need to be in your physical area). But what techniques actually boost local SEO?
What are Local SEO Citations?
One of the most important factors Google takes into account when listing local results are local citations. Citations are simply a listing of your business’ name, address and phone number (NAP). Google uses these to determine which businesses are most influential, assuming that if there are quite a few references to a company, it deserves to be ranked more highly. A partial citation, containing only one or two o