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A Look At The Growing Importance Of Location Intelligence Solutions Here In The United States And All Throughout The World

Written by admin on . Posted in Location intelligence solutions, Marketing analysis services, What is location intelligence

As the world grows ever larger and more densely populated than ever before, location intelligence solutions are likely to become more dramatically important than ever before as well. After all, location intelligence solutions encompass a wide range of various technologies and tools of population calculation, from spatial data analysis to various demographic reporting tools. And location intelligence solutions can be used for a wide variety of difference purposes, from knowledge of the needs of any given population to even various marketing analytics. But above all else, there is certainly no doubt that location intelligence solutions are becoming more possible with each passing year.

For instance, GPS satellites have become one of the most widely utilized location intelligence solutions in the world, not just here in the United States. Much of this can be attributed to their ease of use

How Do You Choose Where To Shop Online? Marketing Professionals Want to Know

Written by admin on . Posted in Demographic reporting, Location intelligence software, Location intelligence solutions

Location intelligence

There are more Americans shopping from their mobile phones than ever before. Last year, one of the major search engine providers put out an advance warning to big box retailers: they were going to start weighing “mobile friendliness” more than ever before. Nowadays, websites that lack a mobile-friendly version do not even show up on the first page of search results. Businesses of every size are competing for customers’ attention and shopping dollars, but they have to figure out how to get their message to the average consumer.

We’ve all had similar experiences while shopping online: the advertisements on the side of our search results actually evolve over time to become more specific. Marketing and advertising programs “learn” what we like to purchase, which websites we go to on a regular basi