Forrester Research has predicted online sales to grow from 7 percent to 9 percent of all retail sales by 2016, and by the same timeframe it is estimated that more than half of all U.S. dollars spent in the retail sector will be somewhat impacted by Internet marketing and a strong web presence. That is just three short years away. With online sales predicted to be of far more value than ever, and with the search engine industry anticipated to be worth about $16 billion in U.S. dollars today, the need has never been greater to have an excellent website, and one that is just as functional as it is nice looking. Companies no longer can rest on their laurels and go the traditional route, either for a web presence or for online marketing.
Search engine optimization, social media and web design services are the trifecta of how companies can improve their web presences. Through SEO, they can gain a stronger brand and awareness in an online atmosphere, which is increasingly important for long term success. Through social media, they can gain stronger followings and spread the news about themselves to more people, many of whom are increasingly depending on social media for their information. In fact, today 30 percent of all U.S. businesses outsource social media or at the very least part of their social media marketing, which has increased from 28 percent in 2011. Through web design, they can have the websites they intended to have when they set out to enter the 21st century marketplace.
Luckily, there are businesses around the world that resell search engine optimization, resell social media and resell web design. Often, the same company will sell all three or some combination of the three to their corporate customers, but some have strengths in different areas too. Those that resell web design, for example, incorporate their capacity to resell web design with the services that they have offered for some time.
Enterprises that resell web design often also resell search engine optimization to respond to the trend that online users are setting too. Seventy five percent of those performing an online search for anything in particular will not even scroll past the first search engine result page, or SERP. This makes work busy for those who resell web design and SEO because they have to sell services that both create and optimize websites simultaneously.
Through private label SEO programs, it is possible to get the amount of content that you will need to properly implement your next internet marketing campaign, all while receiving content that will be free of brands and marketing. That means that your search engine optimization will appear as though it has been generated in house, and that you will be able to customize it yourself with your own information, or pass it on to your clients so that they may do so. Internet marketing has been proven to be effective, and private label SEO is part of the growing place that search engine optimization has within it.
With a 14.6 percent close rate, as compared to the 1.7 percent close rate of outbound leads, SEO is already becoming one of the most preferred methods for smarter marketing strategies. The rationale comes down to the psychology of the average search engine user, 75 percent of which will choose to avoid paid advertisements in favor of “organic” results provided by a search engine. With private label SEO plans, you may be able to put yourself on the radar of that 75 percent by providing high quality internet marketing campaigns that will naturally boost the interest of your chosen website or the website of your client. This means more sales, stronger leads, and a better environment overall. Search engines rely on information that they gather through algorithms to determine which sites are listed higher in rankings, and private label SEO plans are targeted specifically to help you to appear higher within them.
90 percent of adults who are online use social media, and 30 percent of businesses outsource at least some of their social media marketing to outside firms, so the effects of word of mouth and positive reinforcement are proven. SEO resellers and PR departments which choose private label SEO plans may be able to get effective search marketing that can really make a difference, on social networks and the more general web that the search engines scour every day. You may also be able to get valuable web design through a private label SEO plan that can help you to further optimize existing websites and make them more suitable for search engine ranking systems, giving you the advantage of using preexisting content and turning it into an optimized asset. With over $200 billion in sales in 2011, eCommerce is stronger than ever thanks to accurate marketing methods.