From having a digital shelf to the adequate product catalog software, it is important to have an easy to manage and easy to navigate website built up in the world of ecommerce shopping. And these things like a digital shelf have become more popular than ever before, as online shopping has grown immensely in recent years, since the advent of the internet. The internet has opened up the world in many ways, and as it is now easily accessible for nearly everyone in the United States, revenues for ecommerce have been able to grow immensely. And online shopping is able to be done on more platforms than ever before, such as on the mobile phones of people all throughout the country. With the widespread use of smart phones more popular than ever before, data shows that as much as thirty percent of all ecommerce purchases are completed through the use of a mobile phone. And ecommerce sales are only expected to grow, though
The Importance of SEO in Marketing
What Is SEO and Why Does It Matter?
Search Engine Optimization or SEO is how you get your website noticed. It brings viewers or potential customers to your page when they use search engines like Google, Bing or Yahoo. In marketing, The goal of using SEO is to put you at the top of the results list and drive traffic to your website.
Search Engine Optimization uses information from your websites text, titles alongside mathematical algorithms and other factors to rank your site. The stronger the information is, the more likely your website is to be seen. Shopify believes that SEO is really just a process of proving to search engines that you are the best site, the
Every day, more and more people are realizing the power that comes with access to the internet. Anybody, whether you’re a business owner, blogger, an aspiring website designer or if you just want to sell some of your old junk on the web, building a website can be incredibly beneficial to you. It is important, though, to keep in mind some of the basics and ground-level tips for website design.
Use Social Media
Nearly a third of the world’s population now uses some sort of social network on a regular basis. Integrating social networking into your website has become easier than ever before, and the benefits far outweigh the time spent learning how to make it work. It can often be as simple as linking to a Twitter feed or maintaining a Facebook page for your business that connects to your website.
Stop if you’ve heard this before:
Every business owner needs digital marketing. It’s effective. Cheap. It reaches target audiences.
It’s true. But digital marketing seems difficult. For many, traditional marketing methods make sense: Trade shows, bumper stickers, flyers, and the all important newspaper, television, and magazine advertisements.
Why is digital marketing important? Why does it matter?
Here are five reasons why every small business owner needs digital marketing.
One: Digital Marketing Is Easier Than You Think
Digital marketing has many positive qualities compared to traditional marketing. Cost-effectiveness. Optimization of conversion rates. It is surprisingly easy to do.
Think about a newspaper ad: There’s the text, which has to be thought up. There’s the image, which has to be drawn up. There’s the contact with the newspaper to set up the ad and there are decisions about which page to put it on and what size it will be.