Despite the rise of the Internet and e-mail, paper and signs have not become obsolete for business purposes. In fact, many companies both big and small are making use of digital advertising and paper advertising alike, taking advantage of the strengths of each and covering each other’s shortcomings. Paper cannot advertise beyond the area where people can see it with their own eyes, and digital media may cause burnout and annoy people beyond a certain saturation point. Marketing and advertising are vital for any company in any sector, and thus a lot of money is spent on researching new and better means of communication with consumers and clients. Many results of those studies show that using both print and digital media is the most effective route. Digital media, though, is another topic entirely. What about the traditional means, such as custom printing, banner printing, posters, business cards, and digital color printing? When a client company hires a digital printing firm for digital color printing and making thousands of fliers, they may expect some fine results.
Masters of Printing
An ordinary office will certainly have its owner printers on hand, but those printers are typically limited in scope of what they can print and in what quantity. In-house printing may be used for memos, financial reports and the like, but large-scale or specialized printing calls for outsourced labor. To help out, printing firms can be contacted in a business’s local area, and some businesses may have long-term working relationships with those helpful printing firms. Unlike a regular office, a printing firm boasts many and specialized printers that can create nearly any sort of document on any type of paper, in nearly any quantity requested by the client.
For example, a fundraiser or a sale may call for handing out thousands of colorful pamphlets, leaflets, and brochures, and such documents are both handed out to people and also posted on telephone poles and other public areas that permit such things. Paper is far from obsolete for this; many studies show that despite heavy Internet use, ordinary Americans still go out and about every day, and in urban centers, they’re going to see a lot of signs and posters along the way. Many businesses have the bulk of their customers and relevant consumers within a five-mile radius of their campus, making posters, pamphlets, and signs quite efficient even without the help of the Internet and e-mail.
That’s not all. A printing firm may also be asked to print off thousands or even millions of documents for their mail-order customers, as well as provide the envelopes for them all. On top of that, printing firms can use digital color printing to make posters of high quality, and put those posters in shops and in public areas. Posters may advertise new items or sales, a new location, or anything else. Such posters may even serve as decoration, with shops selling books, DVDs, video games, and board games using colorful posters to make for a thematic and pleasant interior. Customers may take it for granted, but an electronic gaming shop would not feel the same without some thematic posters on hand. Such posters may double as general ads for franchises that the shop wants to promote.
The Power of Paper
There’s another reason why paper mail and digital color printing are done: it appeals to the human mind. That is, paper mail circumvents the exhaustion that many Americans experience with constant exposure to digital media, such as videos, online ads, television, and especially social media and cluttered e-mail inboxes. Many Americans are stressed by their overly full and chaotic e-mail inbox, and many e-mails go unread.
Paper media is much more restrained in quantity, and a person may not so easily feel burned out or overwhelmed by it all. A paper mail inbox won’t have thousands of unread letters in it like an e-mail inbox will. What is more, studies have confirmed that paper being physical has a benefit. By appealing to the senses of sight, touch, and even smell, paper appeals to the brain and its contents are remembered more easily. Many Americans report that they have better recall for something they read on paper than a digital screen.
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